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“The increase is activism coincides with notable rise of veganism and animal rights discourse in Israel. Up until two years ago the movement was extremely small, and although dedicated activists were putting in a lot of hard work and pushing through positive laws in Knesset (like the ban on Foie Gras), the general public and political discourse was oblivious to the issue. The last few years, however, have seen a rise in the movement, especially since American activist and vegan guru Gary Yourofsky visited the country in September 2012. Yourofsky’s famous Hebrew-subtitled YouTube lecture has nearly 700,000 views, and more and more public figures – including prominent journalists, academics, politicians and athletes – have been calling on people to watch the lecture and go vegan, or at least adopt a model of “Meatless Monday.”

Read more at 972 Mag.